Highlight Asia is a new kind of PR, Digital Marketing & Events agency based in Hong Kong, engaging worldwide. We specialize in enhancing consumer lifestyle brands in food & beverage, nightlife, products and services.
Formed by two passionate entrepreneurs with skills that have been crafted for more than 6 years in Hong Kong's competitive industry, Highlight Asia was built on the foundation to provide its clients with various cost effective ways of generating new business without the difficulty of forming in-house teams and full time faculty.
It takes a blend of skill to shape a compelling story - whether you are an established enterprise seeking fresh ideas or an early-stage company craving to kick-off, we work to get the word out in a way that highlights what is different, innovative, and authentic.
By leveraging strategic thinking with creative ideas and meticulous planning, our lifework is to maintain long-term results with progressive solutions for our clients. We constantly seek out potential brands, venues or services that deserve to be directed to the right audience.
What do people have to say about us?
“I collaborated Highlight Asia on a live event to launch my podcast, Better in Bed. Their events team built on my concept with creativity, enthusiasm and efficiency, and are a real joy to work with. They were super hands-on and proactive with their involvement in the design, sponsorship, promotion and execution. The event was a great success. Highly recommended!”
— Sara Tang, Founder of Better In Bed
GENNA BENNETT SOH
Born in Singapore and raised in England, Genna first developed her interests in writing when she rose through the ranks at Glass Magazine (London) to become Asia Editor. After moving to Hong Kong, Genna fell into marketing, where she focused on Digital Marketing and Market Analysis, in addition to traditional PR, Event Management, and Nightlife. Eventually she became the in-house Marketing and Digital Manager at a elite members club and a well-known F&B agency.
Outside of work, you can find Genna traveling or taking part in anything active and water-related (she surfs and scubas!), getting lost in a bookstore or hunting for her daily coffee at NOC or Halfway Coffee.
Born and raised in Hong Kong, Sarah joined Maximal Concepts in 2012 and developed her comprehensive knowledge of PR, Events, and Digital Marketing. Soon after, she founded Guilty Culture (an e-commerce website for women's luxury dresses), Girls of Hong Kong (a community that combines social networking and support for women through events in Hong Kong), and co-founded Highlight Asia. She is always seeking to open new businesses and building her network.
Outside of entrepreneurial aspirations, Sarah is keen on spending more time with her family and friends in both various cities and is always looking for a skilled billiards player to game with.